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The Story Behind Ragdoll EU's Effortless Essentials

Our story begins with the idea of a perfect threadbare tee: that slouchy, soft silhouette with a rock ’n’ roll edge that you spent hours scouring for at the flea markets of Los Angeles or Paris. From there, we created a collection of effortless, elevated essentials that blend EU’s laid-back lifestyle with Europe’s casual chic vibes.

“I’m a Ragdoll. 
I like to dress classy 
with a touch of sexy, vintage, 
and rock ’n’ roll.”

Lisa Larson, Ragdoll EU founder, and designer

Previously a globe-trotting fashion buyer, Ragdoll founder, and designer Lisa Larson started the brand in 2013 to create pieces for her own vintage-inspired closet. “I like to dress classy with a touch of sexy, vintage, and rock ’n’ roll,” she says.

Her designs are inspired by women with effortlessly cool style from around the world — the girl who can pull off a lived-in oversized sweater with distressed denim and boots during the day or with leather leggings and heels at night.

“All the vintage treasures that I love have fallen apart at some point,” Lisa says. That’s why she designed comfy, off-duty staples — like our signature track pants and frayed-hem shirts — that you’ll want in every color. And while some might call them basics, our pieces are anything but: Ragdoll’s wear-with-anything silhouettes can be worn casual or dressed up. It’s not just how you style them; it’s all about how you wear them with confidence.


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